WhatsApp Business Model

In today’s time, almost every person use WhatsApp. And it’s completely free to install and send message to anyone. But have you ever wondered that how does WhatsApp earn money? Let’s read and try to find it out WhatsApp Business Model

WhatsApp’s business model revolves around providing a free messaging service to its users while generating revenue through its business-focused features.

Initial WhatsApp Business Model

Initially, WhatsApp business model was simple where it charged a nominal annual fee of $0.99 to its users after a year of free usage. However, in 2016, WhatsApp announced that it would be completely free to use for all its users. This move was aimed at expanding its user base and making it more accessible to people in developing countries.

WhatsApp Business

WhatsApp Business is a separate app designed for small and medium-sized businesses. It offers features such as creating a business profile, automated messages, and quick replies. These features enable businesses to communicate with their customers more effectively. WhatsApp charges businesses for using the app, and the pricing depends on the country and the number of messages sent by the business.

WhatsApp Business

Online Payments

WhatsApp Payments is another revenue-generating feature of WhatsApp. It allows users to send and receive money within the app. This feature is currently available in India and Brazil, with plans to expand to other countries. WhatsApp charges a small fee for every transaction made through the app.

Conclusion

WhatsApp’s business model is centered around providing a free messaging service to its users while generating revenue through its business-focused features. WhatsApp Business and WhatsApp Payments are the primary revenue streams for the company.